Life skills // Entrepreneurship
Marketing Basics
How people find out about what you're selling; signs, posters, social media, word of mouth; being persuasive; the basics of advertising and promotion
Quick check
If the learner wanted to advertise a car wash or bake sale, could they design a poster that would make people want to come?
Ask this to see whether the topic is secure.
Topic // Mastery
What mastery looks like
What a learner can do once this topic is secure.
- Design a simple poster or advert for a product or service
- Name at least three ways to let people know about something you're selling
- Explain why a catchy name or eye-catching design helps sell more
Topic // Map
Where this fits
What to learn first and what this topic opens up, with the reason for each link. Required links come first.
- RequiredMust come first
- HelpfulHelps, but not essential
Before this
2 topics- Who Is a Customer?Required
Entrepreneurship // Ages 5 to 7
Must understand customers before learning to reach them through marketing
- Having a Business IdeaHelpful
Entrepreneurship // Ages 7 to 9
Business idea provides context for what to market
You are here
Marketing Basics
Ages 7 to 9 // Concept
Leads to
1 topic- Pitching an IdeaHelpful
Entrepreneurship // Ages 9 to 11
Marketing skills support persuasive pitching
Life skills // Entrepreneurship
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